Streamlining Strategic Initiatives in Telecommunications

A national Telco now uses Jira to rapidly prioritise their strategic initiatives and deliver a world-class user experience

See how Quirk helped them get there

Client: A Leading Telecommunications Company in Southeast Asia
Industry: Telecommunications
Project: Demand Management Framework Implementation

“Partnering with Quirk has been a game-changer for fast-tracking our strategy. Their ability to bring alignment across our divisions and streamline our prioritisation process has significantly enhanced our operational efficiency.

We’ve seen a marked improvement in how we manage and execute our projects, and we’re excited to continue this journey of transformation with their support.”

Strategic Alignment

A leading telecommunications provider in Southeast Asia has been at the forefront of infrastructure and enterprise expansion. With significant investments in 5G deployment, ICT solutions, and regional market growth, the company recognised the need for a robust demand management framework to effectively coordinate and manage these strategic initiatives. This project was designed to ensure that project teams and shared services were consistently aligned with the highest value work, driving forward the company’s strategic objectives.

Key Challenges

Prior to our engagement, the telecommunications provider faced several critical challenges:

Inconsistent Prioritisation: The absence of a consistent prioritisation framework made quarterly planning events a time-consuming and stressful endeavour for senior tech leaders, detracting from their ability to perform daily duties.
Coordination Issues: Without clear priorities, shared resource teams struggled to coordinate and commit their capacity to feature delivery teams each quarter, resulting in internal conflicts, escalations, and high staff turnover.
Disparate Systems of Record: Multiple sources of record made it difficult to trace work progress at an operational level, leading to frequent duplication and mismanagement of tasks.

These challenges were significant roadblocks to the company’s ability to execute its strategic initiatives efficiently and effectively.

Solution and Implementation

To address these challenges, we implemented a comprehensive demand management framework:

Unified Business Value Matrix: We conducted a series of workshops with senior leaders and project managers to develop a single, unified Business Value Matrix (BVM) that aligned with all strategic pillars. This common framework ensured a consistent language across tech divisions and immediately deprioritised $5 million worth of investments that did not align with the BVM.
Value Scoring and Prioritisation: We facilitated value scoring and prioritisation sessions with initiative owners, resulting in a stack-ranked list of priorities across all technology divisions. This approach reduced the operational cost of planning and coordination by $1 million annually.
Increased Benefits Realisation: The benefits realisation of cumulative features delivered each quarter increased by 50% within 12 months, demonstrating the effectiveness of the new prioritisation framework.

Key Technologies Utilised

Atlassian Jira: Served as the system of record for all work management, replacing static spreadsheets and PowerPoint packs previously used for planning and task scheduling.
Atlassian Confluence: Implemented as the system of record for knowledge management, allowing staff to quickly access the latest commentary on business updates and process documentation.
Miro: Utilised as a digital collaboration tool, enabling seamless participation of both in-person and virtual participants during planning events.

Measurable Results

The implementation of the demand management framework yielded significant, measurable outcomes:

Cost Savings: A $1 million annual reduction in the operational cost of planning and coordination.
Improved Efficiency: A 50% increase in benefits realisation for features delivered each quarter within 12 months.
Investment Optimisation: The deprioritisation of $5 million worth of misaligned investments.

Stakeholder Impact

The project had a substantial impact on various stakeholders within the telecommunications provider:

Shared Services Teams: Walked away from quarterly planning sessions with clear priorities and commitments made to feature delivery teams.
Senior Leaders: Gained more capacity for strategic advancement now that they were no longer bogged down in back-to-back meetings trying to manage project chaos.
Project Managers: Streamlined their planning and discovery efforts by aligning initiatives with key strategic pillars and securing shared services capacity in a more predictable, less reactive manner.
Delivery Teams: Experienced higher job satisfaction and reduced turnover due to a stronger sense of purpose and increased collaboration between teams.

Comparative Advantage

Quirk is distinguished by its deep expertise in Atlassian tools, coupled with a business-led approach to ways of working. We don’t just implement cookie-cutter frameworks; we meet clients where they are, designing fit-for-purpose processes that drive real value. Our commitment to client success is evident in our dedication to going the extra mile, ensuring clients can sustain and build upon transformation efforts long after our engagement ends.

What our clients say about us.

Our client’s satisfaction is at the heart of everything we do. Here are some words of appreciation from those who have experienced the Quirk difference.

Partnering with Quirk to develop our Atlassian-based suite for work tracking and code management was a crucial decision for Finspo. Quirk's deep understanding of both the business and technical space led to a seamless integration of Jira, Confluence, and Bitbucket into our digital stack. This integration significantly enhanced our security framework to align with our AFSL and ACL requirements. The team at Quirk expertly implemented robust security controls and crafted precise, compliant workflows that are vital to our core operations.

Quirk Consulting partnered with the City of Whittlesea Council to help us uplift our current Jira implementation and provide expert advice on a range of operational and process improvements. Brad was able to provide comprehensive expert advice that was successfully implemented and well documented. We are happy to endorse Quirk Consulting and look forward to working with Brad again soon!

Brad and his team are very knowledgeable with Atlassian tools. They are easy to deal with and provide outstanding service. Brad is very business focused and is able to use this skill to be able to deliver excellent value to his clients. I highly recommend Brad and his team if you are implementing Jira and want to get more value out of the tool

I had the opportunity to collaborate with Brad and his team, and I must say, they are truly remarkable individuals. Their professionalism, creativity, and dedication significantly contributed to the success of our project. I highly recommend them for any collaborative endeavor.

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