Medibank now uses Jira Product Discovery to align strategic priorities and
accelerate value delivery
across the enterprise
See how Quirk helped them get there
Quick Facts
- Industry: Healthcare Insurance
- Challenge: Siloed teams and disconnected delivery processes
- Solution: Integrated value delivery framework with automated tooling
- Outcome: Unified strategic planning and execution platform
Executive Summary
Medibank needed to transform their delivery capability to better serve customer needs across the enterprise. With teams operating in silos and no unified framework for connecting customer value to outcomes, they struggled to maintain consistent delivery processes. Quirk implemented an integrated enterprise framework that united strategic planning with execution, enabling value-driven prioritization and effective cross-domain collaboration.
The Challenge: Breaking Down Enterprise Silos
Initial State
When Medibank approached Quirk, their delivery capability was fragmented across the organisation, creating significant barriers to effective enterprise-wide delivery. Teams operated with disconnected processes, making it difficult to coordinate work effectively across the organisation. Roles and responsibilities lacked clarity, leading to confusion and inefficiencies in delivery.
The absence of a unified value measurement framework made it challenging to assess and demonstrate the impact of initiatives on customer outcomes. Cross-team collaboration was limited by structural and process barriers, while outcome tracking remained inconsistent across different parts of the business. This situation was exacerbated by a fragmented tooling landscape that prevented teams from working together effectively.
Transformation Goals
To address these challenges, Medibank established clear transformation goals focused on creating a more unified and effective delivery organisation. They needed to connect strategy directly to customer value while establishing consistent delivery processes across teams. Enabling effective cross-domain coordination became a priority, alongside improving their ability to measure outcomes consistently. The organisation sought to enhance their strategic planning capabilities while unifying their enterprise tooling landscape to support better collaboration.
Our Approach: Co-creating Value-Driven Solutions
Discovery Phase
Our partnership with Medibank began with deep engagement across all levels of the organisation. We worked closely with senior leadership to understand their strategic vision and requirements for enterprise-wide delivery. Through detailed analysis, we mapped existing delivery processes across different domains, revealing disconnections and opportunities for improvement.
A thorough assessment of collaboration barriers helped us understand where teams were struggling to work together effectively. We identified numerous opportunities for integration that could enhance cross-team coordination, while documenting existing value frameworks to understand how different parts of the organisation measured success.
Solution Design
Building on these insights, we designed a comprehensive solution to transform their delivery capability. At its heart was a value delivery framework co-created with key stakeholders to ensure organisational buy-in and long-term sustainability. We designed automated integrations between key systems to reduce friction and enable seamless information flow.
A strategic planning hub was created to serve as a centralised point for cross-domain coordination, while established feedback loops ensured continuous improvement. Throughout the solution, we built cross-domain processes that enabled effective collaboration while respecting domain-specific needs.
Implementation: Building Enterprise Connections
Transforming Medibank’s delivery capability required careful orchestration of both their technology ecosystem and core processes.
Technology Stack
We implemented an integrated suite of tools designed to support enterprise-wide collaboration and value delivery. Jira formed the foundation for work management, while Jira Product Discovery provided sophisticated capabilities for strategic planning and prioritisation. Confluence created a single source of truth for documentation and knowledge sharing. Communication was enhanced through Slack for day-to-day interactions, Miro for collaborative planning sessions, and Loom for asynchronous knowledge sharing across teams.
Process Transformation
The technology implementation was matched with comprehensive process changes designed to unite the organisation’s delivery capability. We rolled out the value delivery framework, ensuring it was embedded in day-to-day operations across all domains. Goal tracking became automated, creating clear connections between strategic objectives and delivery outcomes.
Work execution was enhanced through streamlined processes that reduced friction while maintaining quality. Strategic planning became more effective through centralised coordination and clear prioritisation mechanisms. Throughout all domains, we enabled cross-domain coordination that facilitated collaboration while respecting team autonomy.
Results: Delivering Enterprise-Wide Value
The transformation of Medibank’s delivery capability yielded substantial improvements across strategic, operational, and team dimensions.
Strategic Improvements
Strategic improvements fundamentally changed how value flowed through the organisation. The connection between value and delivery became clear and measurable, while strategic alignment improved across all domains. Outcome visibility increased significantly, enabling better decision-making at all levels. Resource allocation became more effective through improved planning capabilities, while delivery processes achieved consistency without sacrificing flexibility.
Operational Benefits
Operational benefits transformed how teams worked together. Cross-team collaboration improved markedly, while shared services became more streamlined and effective. Process workflows were automated where possible, reducing manual overhead and improving reliability. Enhanced transparency enabled better coordination, while the unified planning platform provided a single source of truth for all stakeholders.
Team Impact
The impact on teams was equally significant. Roles and responsibilities became clearer, reducing confusion and improving accountability. Collaboration improved as barriers were removed and new tools were embraced. Better outcome visibility helped teams understand their impact on customer value, while decision-making became more effective through improved information flow. Perhaps most importantly, the stronger customer focus helped teams align their work with real user needs.
Looking Forward
Medibank now has a robust foundation for enterprise value delivery:
- Sustainable strategic planning
- Consistent delivery processes
- Effective cross-domain coordination
- Clear value measurement
- Enhanced collaboration capabilities
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